Archive for category: SEO

WordPress Tutorial: Load the jQuery Library from CDN

Categories: jQuery, SEO, Wordpress

Some might say there is really just 1 thing to remember about making good WordPress website. Make it fast. Speeding up your WordPress site will improve user experience and also improve your sites SEO. Using a CDN to distribute your jQuery library is a great place to start.

There are at least 4 reasons you should use a CDN to service jQuery on your page:

  • 1Decreased Latency
    Content Delivery Network — distributes your static content across servers in various physical locations. The User’s download will automatically target the closest available server in the network.
  • 2Increased parallelism
    To avoid needlessly overloading servers, browsers limit the number of connections that can be made simultaneously. Depending on which browser, this limit may be as low as two connections per hostname.
  • 3Better caching
    Potentially the greatest benefit of using the Google AJAX Libraries CDN is that your users may not need to download jQuery at all. If your user had downloaded the content in the past, it may already be cached.
  • 4Reduced bandwidth costs
    If someone else’s CDN is pushing the content to your users, they are using their bandwidth, not yours.

All of these reasons add up to fast responsive websites. That may be the one thing that everyone agrees is a good thing.

WordPress: Google’s jQuery CDN

I spend a good amount of time working in WordPress environments. Seems like every theme comes with jQuery and the all use the local copy, obviously that is not a great idea, luckly there is a simple way to correct this oversight with just 6 lines of code.


function jquery_cdn() {
   if (!is_admin()) {
      wp_deregister_script('jquery');
      wp_register_script('jquery', 'http://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js', false, '1.7.2');
      wp_enqueue_script('jquery');
      }
   }
add_action('init', 'jquery_cdn');

Other jQuery CDN options

While I recommend using the Google CDN because it is so widely used and therefore increases the changes it will already be in your user’s cache, there are several other options.
Google’s jQuery CDN
http://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js

Microsoft’s jQuery CDN
http://ajax.aspnetcdn.com/ajax/jQuery/jquery-1.7.2.min.js

jQuery’s CDN
http://code.jquery.com/jquery-1.7.2.min.js

Other jQuery CDN Version Options

Most of the CNDs listed above will also service other versions of jQuery. For example if you wish to use jQuery 1.5.2 from Google’s CDN it is simply a matter of requesting http://ajax.googleapis.com/ajax/libs/jquery/1.5.2/jquery.min.js

Google Local SEO Lessons

Categories: Local, SEO

Getting Your Business on Google Maps

If you’re a local business and are looking to drive local customers to your business site, a great place to start is Google places and Google maps. According to a new study from Bizible there are a few easy things you can do to improve your SEO and move up in the Google local rankings.

Two Parts to a Local Search Query:

  • 1The search city – “Portland” when searching for “Portland pizza.”
  • 2The search category – “pizza” when searching for “Portland pizza.” We also generated a list of synonyms for the search category

Integrated Search Results Factors:

  • 1Having the primary category match a broader category of the search category was associated with a 1.42 improvement in rank. For example, primary category is set to “restaurant” and the search category was “pizza.”
  • 2Having the search category or a synonym in the business name was associated with a 0.64 improvement in rank.
  • 3Having the search category or a synonym in “at a glance” was associated with a 0.36 improvement in rank.
  • 4Having five or more Google reviews was associated with a 0.31 improvement in rank.(more than 5 does little to improve your rank)
  • 5Having photos (at least 1) was associated with a 0.25 improvement in rank.

The average ranking improvement for listing that implement these suggestions improved by about three positions. That is significant when you realize that on average there are only 5 integrated results listed for a search.

Pure Local Search Results Factors:

  • 1Having five or more Google reviews was associated with a 1.47 improvement in rank.
  • 2Having the search city in “at a glance” was associated with a 1.42 improvement in rank.
  • 3Having the search category or a synonym in in review content was associated with a 0.97 improvement in rank.
  • 4Having the search category or a synonym in the business description was associated with a 0.85 improvement in rank.
  • 5Having the search category or a synonym in “at a glance” was associated with a 0.85 improvement in rank.
  • 6Having the primary category match the search category was associated with a 0.79 improvement in rank.
  • 7Having the search category or a synonym in in the business name was associated with a 0.75 improvement in rank.
  • 8Having a secondary business category that was a broader category than the search category was associated with a 0.68 improvement in rank. i.e. secondary category is “restaurant” when searching for “Portland pizza.”
  • 9Having at least one photo was associated with a 0.66 improvement in rank.
  • 10Owner verified was associated with a 0.52 improvement in rank.

Listings using these factors on average saw a ranking improvement of 9 positions.

Search Engine Optimization Consulting

As you can see there are a few things to do to make a big difference in the SEO of your business listing. We at Unseen Revolution are search engine optimization specialists and can help you improve search engine ranking, list on Google Places for business, or list your business on Google maps.

The full report can be reviewed by visiting bizible.com

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UnseenRevolution.com Portland, OR Category: Webinar
UnseenRevolution.com Portland, OR Category: Webinar
UnseenRevolution.com Portland, OR Category: Webinar